.png)
High Street Quarter
In harmony with river and parks
The High Street Quarter
The High Street Quarter today is Chippenham’s retail and business centre, home to Borough Parade and Emery Gate shopping centres, major high street brands, independents and essential services. As the focus of ongoing regeneration, it balances national investment with local enterprise, ensuring the High Street remains a bustling destination for shopping and work.
High Street Quarter History
The High Street has always been Chippenham’s commercial heart. Once the setting for traditional street markets and fairs, it has evolved into the main shopping and business district, balancing national chains with independent traders.
Things to Do
The High Street Quarter is home to Borough Parade and Emery Gate shopping centres, as well as banks, services, and a wide variety of shops. Regeneration projects are underway, designed to enhance the area for residents, businesses and visitors.
Food and Drink
The quarter offers well-known high street cafés, restaurants and food outlets alongside local independents. Whether it’s a quick bite or a sit-down meal, the High Street Quarter caters to every taste.
The High Street Quarter Today
The High Street Quarter today is Chippenham’s retail and business centre, home to Borough Parade and Emery Gate shopping centres, major high street brands, independents and essential services. As the focus of ongoing regeneration, it balances national investment with local enterprise, ensuring the High Street remains a bustling destination for shopping and work.
Shops & Services
The High Street Quarter is Chippenham’s commercial centre, home to Borough Parade and Emery Gate shopping centres, high street names, banks, services and independents. Regeneration plans are bringing investment and modernisation to this core retail area.
Art & Culture
Street performances, seasonal markets and cultural pop-ups give the High Street Quarter a lively atmosphere. It’s also a hub for community events, particularly during festivals and celebrations.
Green Spaces
Public seating and pocket parks provide pause points, with easy access from the High Street to riverside trails.
Transport, Accommodation & Event Venues
Car parks and bus links serve the High Street Quarter, with event space in nearby community halls and venues. Accommodation is available in and around the town centre.
